Why the alignment of drawings into models is like the synchronization of sound into film

What is Hypermodeling:

A Hypermodel aligns a drawing document set into a model. Each drawing is positioned automatically, from the document set, into the model in-situ.

This innovation is motivated by our observation of essential characteristics of drawing and modeling as they are known today. Models are environmental. That is, they draw attention to one thing within their environment no more than any other thing ; therefore they draw attention to nothing. Within any data-rich visual environment, attention should be drawn to those things that should be seen, understood, and done. To draw attention to things that should be seen, understood, and done is the function of drawing, traditionally.

Drawings are authored directive statements that say, “look at this, understand this, and do this.” Within the modeled environment, hypermodeling fulfills the function of “drawing” by automatically and comprehensively aligning a set of drawing documents into the model, in-place, in-situ. In doing so, hypermodeling carries forward the idea of drawing and transforms it.

Why does hypermodeling matter?

Hypermodeling opens new possibilities for greater efficacy in visual communication by making clear the distinction between an environment and the directive action of drawing attention toward those things within the environment that are to be seen, understood, and done. Software applications that enable this distinction will move the industry past the old debates, and beyond the idea of making models and making drawings in their current form. The conversation will move ahead toward what we are doing to make better media that helps us better understand both our environment and the directive statements we make about our environment.

A criticism may be that hypermodeling just takes things that already exist and combines them together. But high praise that is indeed, since combination of existing things is the natural way of all things, or at least common enough to be named; there is a word for it: permutation. Merriam Webster defines it:  “fundamental change (as in character or condition) based primarily on rearrangement of existent elements also : a form or variety resulting from such change.

Hypermodeling is a new permutation of media. The continuous history of innovation related to media (and device) is a history of permutation. Just to give one of many examples: the possibility of greater efficacy in communication that will come from the alignment of drawing into model, is not unlike the boon to communication 100 years ago when recorded sound was synchronized (aligned) into moving picture. The permutation of sound and film transformed silent film into modern cinema (and all of its variants) and transformed the range of the kinds of things that are even possible to communicate.

This time again, the first step is only the beginning, but it is an important first step. The permutation of media and data of many types, starting with drawings and models, will again elevate our ability to see and understand our environment (and what we are doing), while strengthening our ability to communicate, in ways that are well and truly understood, exactly what is to be seen, understood, and done.

More information, links, and demonstrations are available here:



click image for video demo and credits






5 Comments Add yours

  1. If you find this blog interesting, please join my Linkedin discussion group: Permutations of Visual Media http://www.linkedin.com/groups?gid=4846154&trk=hb_side_g

  2. Permutations of Visual Media discussion group is open to everyone and anyone from any field or background who is interested in discussing the past, present, and future of visual media, in any aspect, and in any context.
    There are no limits here. Welcome! http://www.linkedin.com/groups?gid=4846154&trk=hb_side_g

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